About Us

The LEONE GROUP proudly continues the groundbreaking work of director and filmaking pioneer, Sergio Leone. Year after year, the company has grown and continues to launch companies dedicated to the production and marketing of movies and entertainment properties.

ALF - ANDREA LEONE FILMS and SLP – SERGIO LEONE PRODUCTION

For over 30 years, ALF produces and distributes films in Italy as well as in international markets.
ALF is a key programming provider of Italian television networks due to their vast film library and distributions rights. As such, they also playing a leading role in the independent home video market.

More recently, the LEONE GROUP established PACMEDIA, a communications agency which specializes in product placement, events and incentive management.

PACMEDIA is a communications agency that specializes in entertainment marketing services which includes: product placement, endorsements, events, promotions and publicity.

Specializing in film and entertainment marketing, our company has a dynamic and multi-level approach to working with brands  and creating unique engagements.

With offices in Europe and North America as well are our diverse staff, we are strategically positioned to manage activations in various markets.

PACMEDIA’s 360 approach maximizes   brand exposure and value.